Fifty One East, Qatar’s favorite department store, has unveiled a collection of high-end jewellery, including bespoke, timeless pieces at this year’s highly-anticipated Doha Jewellery and Watches Exhibition which is held under the patronage of HE the Prime Minister and Minister of Interior Sheikh Abdullah bin Nasser bin Khalifa Al Thani from February 20th to 25th at the Doha Exhibition and Convention Center.
This year’s edition also marks a special occasion for the Qatari brand which is celebrating its 70th anniversary. Fifty One East, has been a strong supporter and had major presence at the Doha Jewellery and Watches Exhibition since its inception, and this year will be no exception. Fifty One East is showcasing Boucheron, Rolex and CHANEL in their dedicated wings along with a wide selection of premium brands within its pavilion, presenting visitors with a valuable opportunity to explore their much-loved favorites in an interactive environment.
Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, said: “This is a particularly special year for Fifty One East, as we celebrate 70 years of market presence, bringing light to the lives of our valued clientele through offering them an impeccable customer experience and the finest brands the world has to offer. Equally valued are the strong relationships we have with these brands, many of which are partnerships nurtured over decades. The trust they place in us and the esteem in which they hold Doha is exemplified at the Fifty One East pavilion, where stunning collections await our loyal clientele. As part of our commitment to bringing outstanding quality and choice, we continue to build our portfolio with many new brands also waiting to be discovered at this year’s Doha Jewellery and Watches Exhibition.
Nothing can compare to experiencing these exquisite examples of craftsmanship in person. I invite everyone to visit us and explore the scintillating wealth of designs and illuminating inspiration.”
In the show, jewellery connoisseurs will be enthralled by a number of world-class brands. Rolex is displaying their latest models from BASELWORLD 2018 focusing on GMT-Master II and the Deepsea. The GMT-Master II includes a brand-new Rolex movement, calibre 3285, a two-colour Cerachrom insert in red and blue ceramic and is available in Oystersteel on a Jubilee bracelet. They are also featuring the new Oyster Perpetual Rolex Deepsea in Oystersteel and equipped for the first time with caliber 3235, a movement at the forefront of watchmaking technology.
This year also, Boucheron is mesmerizing the crowd with their innovative Nature Triomphante collection. To honor more than 160 years of creation and innovation, Boucheron has pursued a dream – to push the limits of High Jewellery by granting eternal life to the beauty and vitality of nature. This vision comes to light in the collection “Nature Triomphante”, in which cutting-edge scientific techniques combined with the ancestral expertise of the maison’s workshops usher High Jewellery into a bold new era of creativity. The brand is also introducing its new collection, Jack de Boucheron, alongside other novelties from their iconic collections, Serpent Bohème and Quatre.
Another highlight during the exhibition is the special themed wing in which CHANEL Fine Jewellery presents a jewellery collection inspired by the poetic universe of the coromandel. The Coromandel collection is made up of fifty-nine pieces, twenty-four of them are entirely unique. These magical and virtuoso pieces offer an illustration of the incomparable savoir-faire of the CHANEL Fine Jewellery workshop and the tireless ingenuity of the Studio of Creation, inspired by the secret and precious universe of Gabrielle Chanel.
Moreover, TUDOR is showcasing their latest watch models from BASELWORLD 2018, including the Black Bay Fifty‑Eight which stole the lights last year. The model is named after the year in which the first TUDOR divers’ 200 metres waterproof watch was introduced and dubbed the “Big Crown”. TUDOR is also presenting the new Black Bay GMT sporting a distinctive, burgundy and blue bezel.
Along with the finest collections from Boucheron, Rolex, CHANEL and TUDOR, other brands are showcasing their latest craftsmanship, including Âme – a brand by Fifty One East, Bremont, Christian Bernard, Falamank by Tarfa Itani, GC, Ginette NY, leBebé, Maserati, PANDORA, Takara, Wolf and Yvan Tufenkjian. Adding more excitement to the show, an extended line-up of brands is waiting to be discovered, including David Yurman, Imperia Jewels, Marina B, Mattioli, WATCHe and many more.
The Doha Jewellery and Watches Exhibition is one of the largest and fastest-growing luxury exhibitions in the region. Organized by Qatar National Tourism Council at the Doha Exhibition and Convention Center and featuring more than 500 brands from over 10 countries, the event brings an extensive display of classic and contemporary luxury collections by internationally-recognized brands and designers.
When visiting the Fifty One East pavilion, visitors can experience the scintillating beauty of the jewels and watches from across the globe for the full five days of the exhibition.