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Fifty One East Receives a Recognition Award for Best Performance in the Middle East from the Prestigious French Maison, Boucheron

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Mr. Albert Bensoussan, Chief Executive Officer of the Luxury – Watches and Jewellery division in Kering, the mother company of Boucheron, presented Mr. Bader Abdullah Al-Darwish, Chairman and Managing Director of Fifty One East, with an award honoring Fifty One East for having the best performance in the Middle East.

This the first time in Boucheron’s history that the Maison honors one of its partners. The award was presented in Kering’s headquarters in 40, rue de Sèvres in Paris, France. During the occasion, Mr. Bensoussan acknowledged Fifty One East’s exceptional efforts in positioning Boucheron, amongst the most prestigious brands in Qatar and the Middle East.