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Fifty One East Named ‘Retail Company of the Year’ at the Arabian Business Achievement Awards Qatar 2016

Fifty One East, Qatar’s favorite department store, is proud to announce that they have been rewarded 2016’s ‘Retail Company of the Year’ at the Arabian Business Achievement Awards Qatar. Fifty One East secured this award for the fifth time portraying a vibrant corporate vision and continuous growth marking its journey as a success story.

The Arabian Business Achievement Qatar Awards is a premier event in the regional business calendar, and consistently attracts and honors the biggest names in the Gulf business community. The awards recognize the most innovative companies and individuals in Qatar and regionally, and represent the benchmark of success. The jury members awarded Fifty One East, acknowledging the retailer’s business successes, superlative hospitality and vast portfolio of high end brands. Fifty One East further emerged as the ‘Retail Company of the Year’, owing to delivering on its vision and mission of being the principal destination for connoisseurs of sophisticated style and offering the world’s most coveted and elegant global and regional brands. Additionally, the selection committee noted the expertly trained staff at Fifty One East continually engaging with customers to enhance the shopping experience and after sales commitment.

The Arabian Business Qatar Awards was hosted on Tuesday 27th September at the Westin Hotel in Doha. The award for ‘Retail Company of the Year’ was collected by Mr. Hamdi Dessouki, Executive Director at Darwish Corporate, on behalf of Fifty One East, at the exclusive gala event attended by top leaders in business, in addition to VIPs and a host of esteemed dignitaries.

Commenting about being bestowed the award, Mr. Bader Abdullah Al-Darwish, Chairman and Managing Director of Darwish Holding, the parent company of Fifty One East, said: ‘It is always an honor to be recognized for our accomplishments. Being named the ‘Retail Company of the Year’ at the Arabian Business Achievement Awards 2016 for the fifth time has underscored our retail philosophy of redefining the retail experience and rewarding our loyal customers who have trusted us over the years by extending the best assortment of the world’s premium brands, coupled with the most outstanding customer service in the marketplace today. It is our pleasure to be the department store of choice for discerning consumers who expect nothing but first rate hospitality and a superb product range from Fifty One East. It is truly an understatement to say that we always look forward to give our best in all that we do.’

The retail business at Fifty One East has a long history of more than 65 years of experience and excellence. It has introduced some of the most prominent international brands to Qatar such as Rolex, CHANEL, Sony, L’Oréal and many more.