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Fifty One East Hosts Marchesa Fashion Show


Fifty One East, Qatar’s favorite department store, celebrated this week for the first time in Doha, a dazzling fashion and trunk show showcasing internationally recognized Marchesa’s Spring / Summer 2018 collection, inspired by explorer Aimee Crocker and her travels to Japan.

The popular New York based fashion house specializes in luxury womenswear, with founding British designers Georgina Chapman and Keren Craig creating a popular lifestyle brand over the past 12 years including; eveningwear, Marchesa Notte and Notte Bridal, handbags and shoes, as well as collections of both fine and fashion jewelry. Customers may recognize Marchesa from A-list celebrity fans, such as Penélope Cruz, Blake Lively, Cameron Diaz, Selena Gomez, Halle Berry, Eva Longoria, and Emma Watson.

Co-Founder of Marchesa Keren Craig made her debut in Qatar with a fashion show followed by a two-day trunk show at the luxury department store at Lagoona Mall, Fifty-One East, and attended by Qatar’s fashion elite.

The Spring/Summer 2018 collection is a look inside the Far East specifically a glance from Japan. With an affinity for pearls, snakes, and eccentric art, Aimee Crocker’s wanderlust transported her to a world filled with lavish collections of fine materials.

Guests were awed by floor-sweeping gowns with billowing kimono sleeves, strands of multi layered necklaces, and golden leaf threadwork during the fashion show, reminiscent of the pearl-divers of the Far East. Tulle lotus flower ruffles and cascading silk satin in ombré wisteria could be seen and visualized. Romanced by hand-curled rose swirls of silk organza and feather flowers in shades of blush. 3D tulle petal cherry blossom embroideries are complemented by floral hand-painting onto intricate bugle beading. Obi corset belts and delicate bows dramatically cinch the waists of silk faille dresses, while multi-layered pearl necklace embroideries highlight plunging necklines.

Marchesa’s bridal collection focuses on fantasy, romance and ethereal beauty, and the Spring/Summer 2018 collection is no less than a fairy tale with dreamy and romantic designs. Dresses offer black detailing: a black velvet belt, a hair bow, jet-beaded chandelier earrings, or even the stark black trim on a fluffy tulle mini. The couture bridal gowns from Marchesa continue to be coveted by women all over the globe.

Commenting on the event Keren Craig said, “Qatar is an important retail destination for Marchesa and we are thrilled to be showcasing our new collection here for the first time. Women in Qatar have responded very positively to Marchesa’s designs. We believe in the transformative power of eveningwear and our Qatari customers really embrace that ethos; they have fun with fashion and dress up to fit the occasion.”

“We would like to thank Fifty One East for this opportunity and for its support, as a perfect destination for our collection that mirrors our own collections; dynamic, feminine and fashion-forward. We look forward to continue designing for strong, confident women who aren’t afraid to take risks, which we’ve seen in abundance here in Qatar,” added the designers.