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Fifty One East Hosts Carolina Herrera Spring 2017 Fashion Presentation

Fifty One East, Qatar’s favorite department store, hosted a Carolina Herrera Spring 2017 fashion presentation, which included three gowns made exclusively for the partnership.

The Spring 2017 collection is a statement on the style codes of Carolina Herrera. Tailoring softened by feminine details and silhouettes in graphic black and white palette highlighted by metallics – organza, pleated tulle, lace and denim and brocades blend day and high – underscoring glamour is synonymous with Carolina Herrera’s take on elegance. Marking three and a half decades of elegance and style, this season is an authentic expression of the designer’s stand-alone mission. “I want to make clothes that are beautiful and effortless, you don’t have to think about them, only wear them with ease.”
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Fifty One East Scores Double Award Win in the Enterprise Agility Awards in Qatar and UAE

Fifty One East, Qatar’s favorite department store, has been crowned as the ‘Enterprise Agility Achiever in the Retail Sector for 2016′ at the third annual Qatar Enterprise Agility Awards: Entrepreneur of the Year and also claimed the esteemed regional win by bringing home the ”Retail Innovation” award at the ‘Enterprise Agility Achiever Awards 2016′ held in Dubai, UAE in association with du.
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Fifty One East Hosts a Fashion Show for Legendary Designer Naeem Khan

Fifty One East, Qatar’s favorite department store, recently hosted a fashion and trunk show for legendary Naeem Khan with the presence of the designer himself.

The renowned designer made his debut in Qatar with a fashion show followed by a two day trunk show at the luxury department store at Lagoona Mall. Fifty One East presented Khan’s Summer 2017 Bridal and the Spring Summer 2017 ready-to-wear collections, both of which were influenced by the pioneering fashion designer Halston, whom Khan had the tremendous privilege of being mentored by in the 1970’s.

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Fifty One East Named ‘Retail Company of the Year’ at the Arabian Business Achievement Awards Qatar 2016

Fifty One East, Qatar’s favorite department store, is proud to announce that they have been rewarded 2016’s ‘Retail Company of the Year’ at the Arabian Business Achievement Awards Qatar. Fifty One East secured this award for the fifth time portraying a vibrant corporate vision and continuous growth marking its journey as a success story.
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Fifty One East and Sony Partner with QFA for the Emir Cup for the Sixth Consecutive Year

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Fifty One East, Qatar’s favourite department store, and Sony Middle East and Africa, the prominent consumer electronics brand, supported the annual Emir Cup by their continuous partnership with the Qatar Football Association (QFA), where Sony is the Official Sponsor of the Emir Cup for the sixth year consecutively; reaffirming their commitment towards the country’s sports events in general, and this popular football event, in particular. Read More

Fifty One East Sponsors 2016 Qatar Total Open

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Fifty One East, Qatar’s favorite department store, sponsored the 2016 Qatar Total Open Tennis Tournament for Women, which was running from February 21st to February 27th at the Doha International Tennis and Squash complex. Fifty One East’s relation with the Qatar Open Tournaments goes back to a long history when the luxury retail store first sponsored the tournament years ago. Read More

Sony to STEP Up Qatar’s Technology Landscape Sony Technology Event for Professionals showcased the Future of Audio Visual in Qatar

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In response to the evolving needs of Qatar’s audio visual community, Sony Professional Solutions MEA, Fifty One East and Darwish Technology, its local partner, hosted the first-ever Sony Technology Event for Professionals (STEP) conference in Doha.

The two-day STEP event was held at The St. Regis Doha, Al Gassar Resort on 17th and 18th of November. It brought together a broad range of stakeholders including key system integrators, consultants, broadcast professionals, faculty and students of applied media and mass communication to experience the future of AV with Sony’s complete portfolio of professional solutions. The conference showcased the best of solutions for various segments ranging from auditoriums, classrooms, boardrooms, security control rooms, video studios and home cinema. Read More

Fifty One East Awarded ‘Enterprise Agility Achiever in the Retail Sector for 2015′ for the Second Consecutive Year

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For the second year in a row, Fifty One East, the first retail store in Qatar and the premium luxury retail chain with more than 65 years of experience, has been celebrated as the ‘Enterprise Agility Achiever in the Retail Sector for 2015′ at the second ‘Qatar Enterprise Agility Awards: Entrepreneur of the Year in association with Doha Bank’. The award was received by Mr. Saoud Al-Darwish, Vice Chairman at Darwish Holding, during the ceremony held recently at the Ritz-Carlton hotel in Doha, Qatar.

Winning the award for two consecutive years reaffirms Fifty One East’s commitment to excellence and to provide the best-in-class service and products to its audiences in Qatar. Read More