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The internationally leading toy store JouéClub makes its Gulf debut with a flagship store at Fifty One East in Doha

Fifty One East, Qatar’s favourite department store, celebrates the internationally leading toy store JouéClub opening its first Gulf-based outlet at Lagoona Mall, Doha, Qatar. The grand opening gathered families and friends to play and interact with popular mascots, fun and games, where the store was filled with smiles and laughter as guests, customers and partners of Fifty One East experienced this iconic new concept in Doha and the GCC.
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Fifty One East curates another exquisite collection for Doha Jewellery and Watches Exhibition 2017

Fifty One East, Qatar’s favourite department store, revealed a glistening display of their new collection of striking precious jewels and timepieces at the 14th edition of Doha Jewellery and Watches Exhibition (DJWE) – a much anticipated date in Qatar’s event calendar.
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Fifty One East offers exclusive access to iconic designer Tony Ward’s S/S 2017 collection

Fifty One East, Qatar’s favorite department store, brought sought-after Lebanese designer Tony Ward’s Spring/Summer 2017 Haute Couture Collection to Qatar following his acclaimed success at Paris Haute Couture Fashion Week.
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Fifty One East Celebrates 20 Years Of Successful Partnership With Commercial Bank Qatar Masters

Fifty One East, Qatar’s most prestigious shopping destination, is celebrating its 20th year of successful partnership with Commercial Bank Qatar Masters. Qatar’s flagship golf event, the Commercial Bank Qatar Masters, sees Fifty One East return as the Official Retailer of the four-day European Tour event, which will be held at Doha Golf Club from 26-29 January.
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Fifty One East Hosts Carolina Herrera Spring 2017 Fashion Presentation

Fifty One East, Qatar’s favorite department store, hosted a Carolina Herrera Spring 2017 fashion presentation, which included three gowns made exclusively for the partnership.

The Spring 2017 collection is a statement on the style codes of Carolina Herrera. Tailoring softened by feminine details and silhouettes in graphic black and white palette highlighted by metallics – organza, pleated tulle, lace and denim and brocades blend day and high – underscoring glamour is synonymous with Carolina Herrera’s take on elegance. Marking three and a half decades of elegance and style, this season is an authentic expression of the designer’s stand-alone mission. “I want to make clothes that are beautiful and effortless, you don’t have to think about them, only wear them with ease.”
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Fifty One East Scores Double Award Win in the Enterprise Agility Awards in Qatar and UAE

Fifty One East, Qatar’s favorite department store, has been crowned as the ‘Enterprise Agility Achiever in the Retail Sector for 2016′ at the third annual Qatar Enterprise Agility Awards: Entrepreneur of the Year and also claimed the esteemed regional win by bringing home the ”Retail Innovation” award at the ‘Enterprise Agility Achiever Awards 2016′ held in Dubai, UAE in association with du.
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Fifty One East Hosts a Fashion Show for Legendary Designer Naeem Khan

Fifty One East, Qatar’s favorite department store, recently hosted a fashion and trunk show for legendary Naeem Khan with the presence of the designer himself.

The renowned designer made his debut in Qatar with a fashion show followed by a two day trunk show at the luxury department store at Lagoona Mall. Fifty One East presented Khan’s Summer 2017 Bridal and the Spring Summer 2017 ready-to-wear collections, both of which were influenced by the pioneering fashion designer Halston, whom Khan had the tremendous privilege of being mentored by in the 1970’s.

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Fifty One East Named ‘Retail Company of the Year’ at the Arabian Business Achievement Awards Qatar 2016

Fifty One East, Qatar’s favorite department store, is proud to announce that they have been rewarded 2016’s ‘Retail Company of the Year’ at the Arabian Business Achievement Awards Qatar. Fifty One East secured this award for the fifth time portraying a vibrant corporate vision and continuous growth marking its journey as a success story.
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